How about this? Make two distinct options under the "Services" section:
Standard Powder Coating:
Description includes something like "One color, complete coverage of a standard MHS piece, with no machining" with a per-piece price
Custom Powder Coating:
Description includes something similar to the "Custom work fee" description, like, "This is for when I ask a customer to pay a custom powder-coating fee.
Only purchase this if we have discussed a custom powder-coating request and I asked you to pay using this."
You could also just leave out the "Custom Powder Coating" option and cover them all under the existing "custom work" section (add a note to that effect in the the existing "Custom work fee" and "Powder Coating" sections).
Also, you'll probably want to remove the multi-colored piece from the picture of the "Standard Powder Coating" option -- this could be causing some of the confusion, making it look like that's a standard request.
I'll admit to a certain anxiousness that the custom requests stay around and flexible, as I'm very close to making such a request.
EDIT: Apparently, I am desperately trying to add the word "Poweder" to the English language. It's the new 'black' (with machined silver grooves).
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